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Module 4: Marketing sustainable high-end tourism experience products and services
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https://ddd.uab.cat/record/328828
Data:
2026-05-29
Tipus de document:
Objecte d'aprenentatge
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Resum:
This module will introduce you to the sustainable high-end tourism promotion and marketing, as well as its environmental and economic impact. The student will learn about the sustainable high-end marketing concept and why it is appealing to tourism enterprises and operators; what is the sustainable marketing mix and how it applies to high-end tourism; also, what are the sustainable high-end tourism marketing tools and strategies that can be useful for local business development.
